I wouldn't get my hopes up. Heck I wouldn't even spend seconds considering this.
This just seems to me like publicity to boost their mobile game, period. The focus is absolutely pointed at you boosting the game on 3 platforms (Insta, FB, Twitter) and getting some rewards out of it.
I can't see it correlating at all to anything else, but I could be wrong of course (and would love to be, lol).