It's a fun site if you ignore the shitty owner. Overall I'd say it's better than Neopets from a collecting standpoint, because so many thing reward you and it's way easier to train your pets.
Out of curiosity, what has the owner done?
Ryu adoptable made by Stardust
Waving Buizel avatar made/animated by Da Plushee Boree
Buimeleon made by Hare
Static User bar & Anarchy Buizel made by honeycomb
Name User bar made by Lyrichord
Buizel Ryus made by Zapdos & GWN, respectfully
Cutey Buizel made by Wooloo
Buizel gif User bar made by Zenitsu
Vector Buizel made by Hollow
Ryu Buizel User bar made by Dero
Christmas Buizel made by DankRUSE
Oh yeah Ian is crazyyyy. I used to be in the coding/art side of virtual pets sites for a while and he was always notorious for how he treated staff. I never worked with him directly myself lol but you hear things...