I've read the call is to sell now while it's hot.
Several posts on the Neoboards, Neocord discord and reddit, etc. have already shone light into this profitable activity (which apparently outshines Nerk farm according to some). While it is true that your average Joe won't be able to tickle the Snowager it could incentivize people to BD train.
This is also a call to sell BD starting/decent/good gear, by the by.
So my guess would be that as more people battle him, the price will tank due to desperate sales wanting to be the first one to empty their stash.