First I would also fire Tony P.
I would first offer a bunch of $$$ to some of the programmers/coders here and offer them jobs.
Why? Because people here are already amazingly skilled + they are familiar/love the website. A super bonus in my opinion.
Next I would also focus on converting the flash aspects into html5 etc.
Then I would release a UC option (NC) and use this opportunity for marketing/advertising and to raise some funds.
Next I would wave more $$$ at some of the amazing artists who already did amazing fanart such as for the paint brush design contest, or the artist who did the mara lutari art.
Then, I would set up a priority list of things that need to be fixed on the website, and I would set up a weekly or monthly poll in the new features to ask neopets users what they would like to see fixed first.
Also, I would perhaps use the random contest more often for getting users to submit their own designs for various things.