I think this whole companies plan is what I described before. They have no intentions of doing anything for the website.
They are going to take it mobile and use it to make themselves more known. They found an old toy on the clearance section and are going to use it how they want. They bought it for its reputation.
The other part is milk whatever they can from the neocash. Population levels on the site are an added bonus but I don't think that is their goal at all here. They probably see a lot of games at neopets good for making mobile (meerca chase). So yeah..that's all they want out of this relationship.
Sorry people. Should be clear what this company is up to by this point.