Originally Posted by
nayfeee
It's fairly straight forward once you have the basics, especially with the resources that are available on the web. I own a company that relies heavily on search engine rankings and our SEO is done by my business partner (a web developer) and myself, who are both self taught with regards to SEO.
It's very dynamic though and something you'll never fully "learn", things change and what was good last year can be harmful this year. If you know the basics you have plenty of time to carry on working with it and adding to your knowledge.